What DIDN'T work with Natalie Ellis' Membership

Welcome back to the insightful world of the "She Does Kajabi" newsletter. Today, I’m thrilled to share a powerful lesson from Natalie Ellis, the creator of the multimillion-dollar brand Boss Babe. Her insights from a recent live event are particularly striking for anyone involved in marketing and entrepreneurship, especially within membership-based business models.

Natalie opened up about her journey scaling her membership business, revealing an essential shift that many of us could learn from. Initially, Boss Babe’s marketing focused on revenue-based transformations, promising specific financial milestones like the elusive "first $10K month." However, Natalie discovered that this approach didn't resonate as deeply with her audience as she hoped.

The pivotal moment came when she shifted her strategy to highlight non-revenue-based outcomes. This approach, focusing on personal and professional growth without directly tying success to income, transformed her business. It’s a compelling reminder that while monetary achievements are measurable, the most profound impacts we make are often not reflected in our bank accounts.

To bring this concept closer to home, let's consider a real-life example from a client of mine who is currently on maternity leave. Despite stepping back from the day-to-day grind, she has successfully maintained impressive income through a course centered on preventing burnout among corporate women. This course, devoid of any income promises, resonates deeply due to its relevance and practicality.

What makes her story even more remarkable is how we’ve tailored our marketing strategies. By focusing on content creation and leveraging platforms like TikTok and Instagram, we've managed to expand her reach. The key? Understanding what truly engages her audience. This isn’t about promising specific financial outcomes but about offering valuable, relatable content.

Our strategy involves sophisticated systems like MiniChat and Kajabi to automate engagements and funnel potential clients to the right resources, whether that’s directly to sales or through valuable free resources like PDFs and masterclasses. This systematic approach ensures that while my client focuses on her family, her business not only survives but thrives.

This narrative disrupts the traditional marketing playbook, which often overemphasizes direct revenue impacts. It’s a testament to the power of focusing on holistic, personal transformations rather than just financial outcomes. As Natalie Ellis’s experience shows, and as my client’s success underlines, the real transformation lies in the value we provide, not just the revenue we promise.

Key Takeaways:

• Shift in Strategy: Transitioning from revenue-focused outcomes to personal growth can lead to deeper engagement and success.
• Content is King: Tailoring content to audience preferences, especially on platforms like TikTok and Instagram, can significantly boost visibility and engagement.
• Systems and Automation: Utilizing tools like MiniChat and Kajabi for automating customer interactions and sales funnels is crucial for efficiency and scalability.
• Value Over Revenue: Providing genuine value can result in better business outcomes than merely focusing on financial gains.
• Real-Life Success: Practical examples, like my client on maternity leave thriving through non-revenue-focused strategies, exemplify these points effectively.

Let this be a call to action for all entrepreneurs and marketers: reevaluate what transformation means in your business. Consider how shifting your focus from financial gains to enriching lives can create a more profound impact. Stay tuned for more insights like this, and I look forward to exploring more transformative stories in our next newsletter.