How to go Viral on Social Media

Ready to go viral on social media? In this episode of She Does Kajabi, I showcase the amazing Spencer Russell of Toddlers Can Read and his straight forward advice on how to go viral that he gave at Kajabi Hero Live. 

Summary

• Spencer Russell's Social Media Success 0:00

  • Nisha introduces Spencer Russell, a creator of the "Toddlers Can Read" who has built a significant following on TikTok and Instagram.

  • Nisha expresses admiration for Spencer's ability to analyze data and provide actionable insights.

  • Emphasizes the importance of data and analytics in growing a business, despite personal biases against data.

  • Announces the plan to discuss three tips from Spencer's Katy Hero Live talk and expand on them.

• The Importance of Consistent Content Creation 1:34

  • First tip: Consistent content creation is crucial, even if the content quality is initially low.

  • Nisha stresses the need to evaluate content from the viewer's perspective to ensure it provides value.

  • Discusses the pitfalls of following trends blindly and the importance of creating high-quality, audience-focused content.

  • Highlights that follower count does not directly translate to income, emphasizing the need for meaningful engagement.

• Understanding the Algorithm 3:09

  • Second tip: The algorithm is fair and based on user inputs and outputs.

  • Nisha shares frustrations from clients about the algorithm but stresses the importance of consistent posting and engagement.

  • Encourages building an email list as a backup strategy for reaching audiences.

  • Emphasizes the need to focus on increasing watch time to boost views and engagement.

• Increasing Watch Time to Boost Views 4:26

  • Third tip: A marginal increase in watch time can lead to a significant boost in views.

  • Nisha explains how the algorithm works by prioritizing content that engages viewers initially.

  • Highlights the importance of creating engaging content that keeps viewers interested.

  • Mentions the concept of "Jenga storytelling" from Colin and Samir's YouTube playbook to build tension and keep viewers hooked.

• Analyzing and Improving Content Performance 8:09

  • Nisha advises looking at analytics to identify where viewers drop off and improve content accordingly.

  • Emphasizes the need for continuous self-evaluation and adaptation to avoid stagnation.

  • Encourages viewers to implement these strategies in their own businesses and offers personalized consulting services.

  • Concludes by inviting viewers to reach out for further assistance and support.
    
    Ready to absolutely smash the 300k barrier in 2025? Dm me on instagram to discuss how we can help you do this! www.instagram.com/thealignedpretzel